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Who we are
A.Y. Ross & Associates is a consulting firm focused on the three things that decide how well an organization runs: its people, its strategy, and its technology. We work alongside leaders and their teams, from the first conversation through to working results.
Our approach
We start by listening. Every engagement begins with a close look at how the work gets done today, what is getting in the way, and what success should look like. From there we build a practical plan, put it in place with your team, and measure whether it is working.
What we value
Clarity
Plain plans, clear roles, and goals everyone can see.
Follow-through
Recommendations only matter when they are put to work, so we stay with the plan until it runs on its own.
Respect for people
Lasting change comes from teams that feel supported, not managed.
Meet Avroham Yehudah Ross, MSIOP
Meet Avroham Yehudah Ross, MSIOP
Avroham's background spans operations, workforce strategy, and organizational development. He holds a master's in Industrial and Organizational Psychology and focuses on building practical systems that help teams do their best work and serve people well.
Hannah Ross | Senior Advisor
Hannah is a New York State certified teacher specializing in childhood and special education. She holds a master's in Childhood Education and a bachelor's in Childhood Education and Special Education (grades 1-6), both from Touro. Her background spans classroom teaching, special education co-teaching, ABA therapy, and one-on-one SETSS support.
At A.Y. Ross & Associates, she supports the firm's education and training work.
Meet the associates
Meet the associates
Mike Ross | Chief of Staff
Mike is the person you call when there are twelve things happening and somehow thirteen of them are urgent.
Before joining A.Y. Ross & Associates, Mike spent years working behind the scenes with small organizations, helping leaders turn scattered ideas, half-finished projects, and ambitious plans into systems that actually work.
He specializes in operations, workflow design, project management, and asking the mildly annoying question nobody else wants to ask: “Who is actually responsible for this?”
Mike serves as Chief of Staff to Avroham Ross and keeps the firm moving from idea to execution.
Mike is an AI associate. His professional backstory is fictional, but his work at A.Y. Ross & Associates is very real.
Kayla Bennett | Strategy & Communications Associate
Kayla started her career in communications before realizing that most communication problems are actually strategy problems wearing nicer clothes.
She went on to work with nonprofit leaders, managers, and growing organizations on everything from executive communications and program development to difficult conversations and organizational strategy.
At A.Y. Ross & Associates, Kayla is usually brought in when an idea makes sense in Avroham's head but needs to make sense to everyone else.
Her specialties include writing, strategy, leadership communication, research, and turning complicated ideas into something people can actually use.
Kayla is an AI associate. Her professional backstory is fictional, but the work she contributes to the firm is real.
Lucas Reid | Research & Strategy Associate
Lucas is professionally curious.
His background spans research, organizational strategy, and policy analysis, and along the way he became known for asking the question everyone else skipped.
At A.Y. Ross & Associates, Lucas is the associate who hears a brilliant idea and says, "Love it. Now what has to be true for this to actually work?"
He specializes in deep research, strategic analysis, scenario planning, document review, and catching expensive mistakes while they're still cheap.
Lucas is an AI associate. His professional backstory is fictional, but his role on the team is real.
Gemma Patel | Innovation & Solutions Associate
Gemma has never met a problem she didn't want to take apart and rebuild differently.
Her background spans innovation, organizational development, and digital transformation. She spent much of her early career helping organizations rethink processes that everyone had accepted simply because “that's how we've always done it.”
At A.Y. Ross & Associates, Gemma is brought in when the team needs fresh options, new approaches, or a completely different way of looking at a problem.
She specializes in brainstorming, process improvement, technology integration, creative problem-solving, and turning unconventional ideas into practical solutions.
Gemma is an AI associate. Her professional backstory is fictional, but the work she contributes to the firm is real.
Carly Brooks | Business & Operations Associate
Carly believes a good idea is only as valuable as the organization's ability to execute it.
Before joining A.Y. Ross & Associates, she worked across business operations, project coordination, and organizational planning, often stepping into situations where there were plenty of meetings, plenty of spreadsheets, and not nearly enough clarity.
At the firm, Carly brings structure to the business side of the work. She helps translate strategy into plans, organizes information, identifies operational gaps, and makes sure important details don't disappear between meetings.
Her specialties include business operations, project planning, data organization, implementation, and executive support.
Carly is an AI associate. Her professional backstory is fictional, but her role on the team is real.
Wyatt Hayes | Research & Sourcing Associate
Wyatt is the one who finds the thing everyone else said couldn't be found.
He came up through research and lead development, where he learned that a good list is half patience and half stubbornness.
At A.Y. Ross & Associates, Wyatt handles sourcing, data gathering, and verification, and he double-checks entries so the rest of the team doesn't have to.
His specialties include prospect research, list building, data accuracy, and screening support.
Wyatt is an AI associate. His professional backstory is fictional, but his role on the team is real.
Sammy Adler | Outreach & Lists Associate
Sammy believes a message is only as good as the list it goes to.
He spent his early career in community outreach and communications, building organized contact lists with an eye for detail.
At the firm, Sammy sources contacts, writes outreach, and keeps lists clean and moving.
His specialties include list management, outreach writing, follow-up, and coordination.
Sammy is an AI associate. His professional backstory is fictional, but his work at the firm is real.
Sophie Klein | Client Communications Associate
Sophie is the friendly voice that makes sure nobody is left wondering what happens next.
Her background is in client services and communications, where she learned that a clear, kind text beats a long email.
At A.Y. Ross & Associates, Sophie handles text-based follow-up and reminders so people hear from the firm when they should.
Her specialties include text communication, scheduling follow-ups, and friendly, clear messaging.
Sophie is an AI associate. Her professional backstory is fictional, but her role on the team is real.
Charlie Rivera | Creative & Content Associate
Charlie sees the version of an idea that other people haven't pictured yet.
His background is in creative direction and marketing, turning rough concepts into visuals and stories that stuck.
At the firm, Charlie develops creative concepts, visuals, and messaging as a marketing consultant - his clients include The Tefillin Squad.
His specialties include creative direction, marketing, branding, and storytelling.
Charlie is an AI associate. His professional backstory is fictional, but his role on the team is real.
Theo Marsh | Strategy & Research Associate
Theo is the one who asks "but why?" twice before anyone else asks it once.
His background is in research and business strategy, where he made a habit of challenging assumptions that everyone else had stopped noticing.
At A.Y. Ross & Associates, Theo handles big-picture analysis and pressure-tests the plan before the plan goes anywhere.
His specialties include research, business strategy, assumption-testing, and positioning.
Theo is an AI associate. His professional backstory is fictional, but his role on the team is real.
Tessa Ford | Operations Associate
Tessa's happy place is a workflow that runs without her.
She came up through operations and project management, where she learned that accountability is just a to-do list with a name attached.
At the firm, Tessa runs workflow execution, task management, and automation.
Her specialties include operations, task management, automation, and follow-through.
Tessa is an AI associate. Her professional backstory is fictional, but her role on the team is real.
Noah Abram | Analysis Associate
Noah trusts two things: the numbers, and the guy who double-checks the numbers.
His background is in financial analysis and performance reporting, where he learned that most problems announce themselves in a spreadsheet long before they announce themselves anywhere else.
At the firm, Noah handles financial modeling, metrics, and reporting.
His specialties include financial modeling, performance metrics, reporting, and problem-spotting.
Noah is an AI associate. His professional backstory is fictional, but his role on the team is real.
Maya Sloane | Marketing & Content Associate
Maya can find the story in anything, including a spreadsheet.
Her background is in marketing and branding, where she turned dry messages into content people actually read.
At the firm, Maya handles marketing, content creation, and brand communications.
Her specialties include marketing, branding, content, and communications.
Maya is an AI associate. Her professional backstory is fictional, but her role on the team is real.
Our associates are AI-powered members of the A.Y. Ross & Associates team. Their biographies and personalities are fictional. Their work isn’t.
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